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Goodwill Communications is the sponsor of the Public Service Advertising Research Center.


Navigational Index

PSA Bibliography
        •   Generic
        - Articles on campaign planning, effectiveness, evaluation, production, promotion, community outreach, paid vs. psa and articles pertaining to specific types of media and specific campaign issues.
    •   Awards
        - List of Awards programs
    •   Organizations
        - Advertising, public service and related organizations
        - Articles on Public Service Advertising, Cause Marketing and Social Issues Marketing
    •   Social Marketing Resources


Media Profile
Television
    •   Glossary of TV Terms
    •   Ogranizations
              Broadcast Television Ogranizations
              Cable Television Ogranizations
    •   Top 50 Markets
    •   Fast Facts
    •   Cable Facts
Print
    •   Glossary of Print Terms
    •   Magazine & Newspaper Ogranizations
    •   Quick Facts
    •   Top 20 Newspapers
Radio
    •   Glossary of Radio Terms
    •   Radio Ogranizations
    •   Radio Reach
    •   How Americans Listen to Radio
Outdoor Advertising
    •   Glossary of Outdoor Terms
    •   Outdoor Ogranizations
    •   Tips for Outdoor Advertising
    •   Facts and Figures

Getting Help and Resources
Organizations that might be helpful in producing your next PSA

FAQs
Myths and Frequently Asked Questions About PSAs.

Newsletters
GoodNews and Public Service Report newsletters.