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Welcome to the Public Service Advertising Research Center, an online information library dedicated to all forms of social marketing, brought to you by Goodwill Communications.


Articles
Click here for articles on Public Service Advertising.
  Frequently Asked Questions
A Listing of frequently asked questions concerning PSA's.
 
Case Studies
Mini-case histories of PSA campaigns on specific issues such as health, enhancing your organizational image via PSA's and using A.C. Nielsen's electronic tracking system to evaluate PSA's.
  Media Profile
Statistics, media trends, a glossary of media related terms, links to media associations and websites.
 
Social Marketing Resources
Click here for articles and resources on Public Service Advertising, Cause Related Marketing and Social Issues Marketing techniques.
  Getting Help
A list of resources and production tips/checklists for your campaign.