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PSA Bibliography
PSA News articles, monographs, evaluation tips and media placement
techniques. |
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New |
View
white papers on how to package, distribute and evaluate
PSAs in all forms of media and how to place PSAs in
your community.
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Click
on the headline to see a full story. |
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Broadcasters Cafe
Upcoming meetings, awards, FCC actions, and programming issues. How
to develop cause marketing strategies for your station and the PSA
Gallery. |
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Case Studies
Mini-case histories of PSA campaigns on specific issues such as health,
enhancing your organizational image via PSA's and using A.C. Nielsen's
electronic tracking system to evaluate PSA's. |
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Media Profile
Statistics, media trends, a glossary of media related terms, links
to media associations and websites. |
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Getting help
Pull the pieces together with great resources and a producer's checklist
for advertising. |
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Frequently Asked Questions
A Listing of frequently asked questions concerning PSA's. |
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