ARTICLES


"The Case for Outdoor PSAs"

By Bill Goodwill

Synopsis: An explosion in new out-of-home media provide PSA program planners with many placement opportunities. This article provides an overview in the growth of outdoor industry as well as a brief discussion on the advantages of outdoor for promoting public service causes.

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Outdoor Advertising: A Medium for All Seasons

By Diane Cimine - Executive Vice President, Marketing, OAAA
Reprinted With Permission

Synopsis: Outdoor advertising is evolving to meet the needs of a different, highly mobile society and a whole new venue of alternative media” is coming on stream.

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High Speed Technology Gives Lift to Billboard Industry

Excerpted from the Boston Globe

Synopsis: The ability get outdoor billboards posted quickly and their strategic placement has contributed to their popularity as a dot.com medium.

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High-Octane Ad Campaigns For Cash, Some Owners Turn Cars Into Moving Messages

Excerpted from The Washington Post Saturday, January 13, 2001

Synopsis: Many people are turning their personal vehicles into rolling billboard advertisements in exchange for monthly payments.

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Truckside Mobile Billboard Council Formed

by Sheila Harwood, Special to Transport Topics

Synopsis: A new Truckside Mobile Billboard council has been formed in response to this fastgrowing outdoor medium.

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Outdoor Industry Studies Consumer Response to Medium

Synopsis: The OAAA has retained Sensory Logic to determine how consumers respond to visual cues in outdoor advertising.

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Outdoor Rates Higher with Hispanics: OAAA Study Shows

Synopsis: Outdoor advertising has greater recall among Hispanics than the same advertising exposed to general audiences this study shows.

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Outdoor Creative Library Developed

Synopsis: OAAA, working in conjunction with Video Monitoring Services, has developed a creative library of outdoor advertising.

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Outdoor Advertising Industry Overview

By Erwin Ephron (partner, Ephron, Papazian & Ephron, Inc

Synopsis: A consultant which has worked closely with the OAAA, discusses the advantages of the outdoor advertising medium.

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For Outdoor Advertising, Size Really Does Matter

Media Week

Synopsis: Other media conglomerates, including radio, are realizing the value of outdoor advertising in the media mix and are buying into the success of outdoor.

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Internet Advertisers Become Just Another Roadside Attraction Billboards Add New Dimension To World of Multimedia, 'In Your Face, All the Time'

Excerpted from Wall Street Journal

Synopsis: The intrusiveness of outdoor advertising is a major advantage to many companies, including dot coms in the Silicon Valley.

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The Great Outdoors

Excerpted from Fortune Magazine

Synopsis: Outdoor advertising is being discovered and Wall Street wants a piece of the action.

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