Free of any funding from "Big Media", ACME is an emerging global coalition run by and for media educators, a network that champions a three-part mission: teaching media education knowledge and skills - through keynotes, workshops, trainings, and institutes - to children and adults so that they can become more critical media consumers and more active participants in our democracy; supporting media reform - No matter what one's cause, media reform is crucial for the success of that cause, and since only those who are media-educated support media reform, media education must be a top priority for all citizens and activists; democratizing our media system through education and activism.
AMIC is a leading web site for media and marketing professionals or anyone interested in advertising media planning, buying, selling, and research. One its most useful tool is the Media Guru archive with answers to over 7,500 questions pertaining to all facets of advertising and media.
Advertising Media Internet Center
AMIN, the Advertising and Marketing International Network, is a global alliance of independently owned advertising agencies. The alliance spans the globe, with member networks in North America, Europe and Asia. Go to:
The Advertising Research Foundation is an open forum where the best and the brightest from every avenue of advertising gather to exchange ideas and research strategies. The ARF encompasses a diverse group of experts from all walks of marketing life. From Fortune 500 companies to research practices, ARF members include more than 400 advertisers, advertising agencies, associations, research firms and media companies
The mission of the Alliance for Women in Media is to advance the impact of women in the media and allied fields by educating, advocating and acting as a resource to our members, the industry, and the public. Organizational goals include: Working to improve the quality of the media; promote the entry, development and advancement of women in the media and allied fields; serve as a medium of idea exchange; and become involved in community concerns.
The American Advertising Federation (AAF) acts as the "Unifying Voice for Advertising." As the oldest national advertising trade association, aaf representS 40,000 professionals in the advertising industry with a national network of 200 ad clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. www.aaf.org
As a leader in the marketing communications industry, the 4A's counsels members on agency management, and also works as a dynamic force with government, lobbying groups, and other trade associations. The 4A'spromoties diversity and inclusion at all levels of agency business, represents members in negotiations with unions and talent, and by partners with other organizations to promote the positive aspects of the advertising profession.
The ACA is a not-for-profit virtual professional association with actual presence in the world of communication scholars and practitioners. It was founded to: foster scholarship in all areas of human communication behavior; promote excellence in the formal methods of communication; provide a voice in communication law and policy; and provide evaluation and certification services for academic programs in communication study. ACA is committed to enabling the effective use of new and evolving communication technologies to facilitate instruction, research, and criticism while offering a technologically-supportive venue for all who study the ways in which humans communicate.
ABM's mission is to enhance the knowledge and best practices of media companies that provide quality information for business and professional publications worldwide. ABM is committed to bringing innovative and creative ideas to our members; continuing to be the authoritative voice on business media and information; promoting the advantages and impact of business information.
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. The AMA serves as a conduit to foster knowledge sharing, providing resources, education, career and professional development opportunities to support marketing practice and thought leadership. www.ama.org
AEJMC is a nonprofit organization of more than 3,700 educators, students and practitioners from around the globe, and is the largest alliance of journalism and mass communication educators and administrators at the college level. AEJMC's mission is to promote the highest possible standards for journalism and mass communication education, to encourage the widest possible range of communication research, to encourage the implementation of a multi-cultural society in the classroom and curriculum, and to defend and maintain freedom of communication in an effort to achieve better professional practice, a better informed public, and wider human understanding. An annual convention is held in August, featuring sessions on teaching, research and public service in the various components of journalism and mass communication -- from advertising and public relations to electronic and online journalism to media management and newspapers. Pre-convention workshops deal with teaching advertising, media ethics issues, incorporating diversity in the curriculum, teaching media management, and teaching visual communication. www.aejmc.org
AICP represents the interests of companies that specialize in producing commercial in various media - film, video, digital - for advertisers and agencies, accounting for 85% of all domestic commercials aired nationally. AICP addresses many audiences within the advertising community; disseminates information about production topics; develops industry standards; provides educational programs; and facilitates communication with its colleagues in the advertising community.
An organization of national advertisers including more than 500 major US corporations, and accounting for 90 of the largest 100 users of advertising.
AIME was founded by educational film/video producers and distributors to promote fair and appropriate use of the media and equipment delivering information in a rapidly changing world. Its particular mission is to provide copyright support to schools, libraries and the educational media industry. With the many changes recently in copyright law, and the rapid growth of digital technologies for delivery of media and content, AIME helps its members with guidance on copyrights and other legal issues.
AIM, a subsidiary of The Direct Marketing Association, is a non-profit trade association for interactive marketers and service providers. AIM practices interactive media marketing by providing community, education, advocacy and opportunity. AIM's Councils, which focus on various segments of IM, include the Council for Responsible E-mail, the Addressable Media Coalition (an ITV group), the Wireless Marketing Council, and the Search Engine Marketing Council.
The Association of National Advertisers (ANA) is the advertising industry’s oldest trade association, founded in 1910 to safeguard and advance the interests of advertisers and consumers. Currently, the ANA leads the marketing community by providing its members insights, collaboration, and advocacy. ANA’s membership includes 400 companies with 9,500 brands that collectively spend over $100 billion in marketing communications and advertising.
The Association for Women in Communications is a professional organization that champions the advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era. Disciplines represented include: print and broadcast journalism, television and radio production, film, advertising, public relations, marketing, graphic design, multi-media design, and photography.
ABC is a forum of the world's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world's foremost electronic database of audited-circulation information and an array of verified readership, subscriber demographics and online activity data.
BEA’s primary mission is to prepare college students to enter the radio and television profession in various capacities working in telecommunications and electronic media. Over 1,600 professors, students and media professionals are currently individual members and approximately 275 college and university departments and schools are institutional members. Associate memberships are available for stations, cable systems, advertising agencies, law firms and individual professionals who share BEA's goals. BEA has four Interest Divisions, two scholarly publications, the Journal of Broadcasting & Electronic Media and the Journal of Radio & Audio Media.
For more than 80 years, BMA has been the pre-eminent service organization for professionals in the business marketing industry. Committed to providing world-class professional development to equip B-to-B marketing practitioners with the skills to increasingly contribute to their organizations’ profitable revenue growth and market success, BMA is implementing a totally new approach to professional development that expands the offerings available to all levels of B-to-B marketers, provides new skills assessment tools and updates the marketing certification process. This includes certification agreements with the Institute for the Study of Business Markets (ISBM), the Business Marketing Institute (BMI), and the Chief Marketing Officer Council (CMO).
The CAB is dedicated to providing advertisers and agencies with the most current, complete and actionable Cable television media insights at the national, DMA and local levels. One helpful feature on their website is an online directory that allows you to quickly find local cable systems in various markets. You can browse the directory by DMA, MSO, state or a combination of MSO and/or state. Each directory entry contains a phone number, web site address and information about affiliated ad sales reps and/or interconnects.
CTAM provides education, recognition and networking opportunities, and manages cooperative marketing initiatives, for cable companies, content providers and others who supply products and services to the cable industry. CTAM's basic mission is to optimize cable marketing impact by providing strategic marketing perspectives to decision-makers regarding technology, new products and evolving business models. It achieves these goals by stimulating innovative marketing through education, information exchange, best practices sharing, research and networking.
CIME is a nexus for international partnerships devoted to teaching, research, and service in the field of journalism. Since 1997, CIME has been cooperating with partner institutions in the U.S. and worldwide dedicated to strengthening journalism, journalism education, and the efforts of nongovernmental organizations. The Center conducts campus-based World Media Forums, international student and faculty exchanges, student internships, and workshops for faculty, students, media professionals. www.gsucime.org
CML is an educational organization that provides leadership, public education, professional development and educational resources. Dedicated to promoting and supporting media literacy education as a framework for accessing, analyzing, evaluating, creating and participating with media content, CML works to help citizens, especially the young, develop critical thinking and media production skills needed to live fully in the 21st century media culture. On of their offerings is a toolkit called "Media Literacy: A System for Change."
Founded by Rutgers University's Department of Journalism and Media Studies, the Center brings faculty and students together from diverse departments at each of Rutgers' campuses to work with citizens, educators, foundations, government agencies, and media professionals. The Center is concerned with the impact of media on contemporary society. Through research, teaching, public events and outreach, the Center seeks ways for the media to better serve the public interest. www.mediastudies.rutgers.edu
Housed at American University in Washington, DC, the Center showcases and analyzes media for public knowledge and action—media made by, for, and with publics to address the problems that they share. Of particular interest is the evolution of documentary film and video in a digital era. With research, public events, and convenings, we explore the fast-changing environment for public media. As part of the School of Communication, the Center offers research assistantships, screenings, master classes and volunteer opportunities to SOC students. The Center is committed to providing resources and showcasing cutting-edge practices to help Making Your Media Matter (MYMM), a program that explores the evolution of documentary film and video in the digital and transmedia age. www.centerforsocialmedia.org
CBI represents students involved in radio, television, webcasting and other related media ventures; ensures a commitment to education and the student pursuit of excellence through active involvement in electronic media; promotes cooperative efforts between the association and other national, regional, and state media organizations; facilitates the discussion of issues related to student-operated electronic media; and other community oriented programs.
The Direct Marketing Association (DMA) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing – both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.
EIC is the link between science and entertainment, enabling communication between scientists and the creative community and the public at large. Representing the entertainment industry's best examples of accurately depicting health and social issues in feature films, TV and music videos, EIC represents the best creative works emanating from all sources. They provide educational services and resources, including First Draft™ briefings and consultations; publications that spotlight specific health issues such as Generation Next™; film school briefings and fellowships. EIC also produces the PRISM Awards™, EDGE Awards™, and other recognition programs to depict health and social issues in a realistic, entertaining way.
This unusual website has a Resource Database provides brief descriptions and contact information, along with weblinks, for key individuals, organizations, publications, and media sources related to early learning, early childhood development, and children’s media. In keeping with the mission and priorities of the Center, sources on media and its effects for children birth to age 5 are of particular interest.
The Foundation offers educational luncheons, seminars, and workshops which cater to a diverse range of media interests and demographics. The IRTS helps keep its members abreast of rapidly changing trends in the electronic media world Whether you are a successful business executive, a college educator, or media enthusiast.
IAB is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace.The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. For more information,
The Hartman Center strives to preserve and provide access to a variety of resources that reflect the rich history of sales, marketing and advertising and their impact on society. The Center holds an extensive collection of over 3,000,000 items — correspondence, publications, advertisements, photographs, slides, films, books and serials — that document the history of advertising, sales, and marketing over the past two centuries. In addition to the J. Walter Thompson Company Archives, the most comprehensive historical record of any advertising agency, the Center contains the collections of other key companies and individuals in the dynamic fields of advertising, marketing and sales. Students, faculty, scholars from around the world, publishers, news media, filmmakers and the general public comprise the broad spectrum of researchers who come each year to use Hartman Center. library.duke.edu/specialcollections/hartman
MPA, the association of magazine media, is the industry association representing some 225 domestic magazine media companies with more than 1,000 titles, nearly 50 international companies and more than 100 associate members. MPA advocates a public policy agenda that addresses issues of concern to magazine media; . maintains a strong, influential industry voice that promotes the vitality and innovation of the magazine industry to the advertising, marketing and financial communities, the press and the public; and provides knowledge, tools and resources to support the industry’s digital expansion.
MNet is one of the world's most comprehensive collections of media literacy and digital literacy resources. MnET staff use their skills in education, journalism, mass communications and cultural policy to produce education and awareness programs, working in partnership with Canadian and international organizations around the world. MNet focuses its efforts on equipping adults with information and tools to help young people understand how the media work, how the media may affect their lifestyle choices and the extent to which they, as consumers and citizens, are being well informed. MNet's Web site offers media literacy and digital literacy materials on a wide range of media, including Internet, television, film, video games, newspapers, advertising and popular music. The For Parents section offers tips for talking to kids about media content and advice on managing media use in the home. The For Teachers section includes over 200 lessons and supporting materials aligned with provincial and territorial media education outcomes for Grades K-12. The Media Issues section offers in-depth research and essays on media-related topics such as stereotyping, media violence, information privacy, cultural policies and online hate.
This site appears to have suspended operations but still maintains a listing of over 1,100 media www.mediachannel.org
While no longer active as an ongoing organization, the link below provides a substantial number of links to other websites including media organizations, Advertising publications, print ad archives, programs for teachers, international resources, etc.
The Media Rating Council's objectives are: to provide audience measurement services that are valid, reliable and effective; to determine minimum disclosure and ethical criteria for media audience measurement services; and to administer an audit system designed to determine if audience measurements are conducted in conformity with the criteria developed for them.
The MBC is a non-profit corporation that owns and manages two subsidiaries, Museum.TV and the National Radio Hall of Fame. The Museum's mission is to collect, preserve, and present radio and television content, as well as educate, inform, and entertain the public through its archives, public programs, screenings, exhibits, publications and online access to its resources.
NAB is the premier trade association representing America’s radio and TV stations, and it is also a mechanism for many non-profits and government agencies to reach out to broadcasters at the national, state and community levels. Whether it’s the new possibilities created by mobile digital television, or FM-enabled mobile devices, NAB is helping broadcasters find opportunities for better, more innovative ways to deliver the high-quality content and services that local communities expect and deserve. The NAB Show, held each year in Las Vegas, is the premier event that brings together executives to discuss cutting edge methods for the creation, management, buying/selling, distribution and delivery of audio, video and filmed content for any device — stationary or mobile — including television, computer, movie screen, radio, phone, gaming console, storage, digital display, broadband, IPTV, wireless, cable, fiber, television, radio, Internet, satellite and digital signage.and beyond.
The NAMLE vision is to help individuals of all ages develop the habits of inquiry and skills of expression that they need to be critical thinkers, effective communicators and active citizens in today’s world. They define education and media broadly. Education includes both formal and informal settings, classrooms and living rooms, in school and after school, anywhere that lifelong learners can be reached. Media includes digital media, computers, video games, radio, television, mobile media, print, and emerging communication technologies. NAMLE brings together a broad-based coalition of media literacy practitioners, educators, scholars, students, health care professionals, K-12 teachers, community activists and media business professionals from diverse fields, professions, and perspectives in a national, non-profit membership organization to act as a key force in bringing high quality media literacy education to all.
The principal purpose of NAGC is the advancement of communications as an essential professional resource at every level of national, state and local government. To achieve this purpose, the association, among other things, seeks to:
NATPE’s primary mission is to provide information and resources to companies and individuals involved with creation, development and distribution of television programming. It serves as a catalyst for idea sharing, discussion and debate regarding TV programming trends and practices. While NATPE does not present program concepts to development executives, it does create opportunities for its members to meet and pitch ideas to development executives during several of the industry events it organizes. NATPE also publishes a directory of companies and individuals involved in program creation, development and distribution, ande provides links to other organizations that could be helpful in developing new TV programming ideas.
NCTA represents cable operators serving more than 90 percent of the nation’s cable television households, as well as more than 200 cable program networks and suppliers which provide services to the cable industry. The cable industry is the nation’s largest broadband provider of high-speed Internet access after investing more than $100 billion over ten years to build a two-way, interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to millions of American consumers. NCTA also hosts the industry's annual trade show, which serves as a national showcase for the cable industry's innovative services, including quality television programming, interactive television services, high-speed Internet access, and competitive local telephone service.
NCA is the largest national organization to promote communication scholarship and education with over 8,000 educators, practitioners, and students who work and reside in every state and more than 20 countries. Through publications, resources, conferences, conventions, and services, NCA contributes to the greater good of education and society. The NCA serves the scholars, teachers, and practitioners who are its members by enabling and supporting their professional interests in research and teaching. Dedicated to fostering and promoting free and ethical communication, the NCA promotes the widespread appreciation of the importance of communication in public and private life, the application of competent communication to improve the quality of human life and relationships, and the use of knowledge about communication to solve human problems.
The National Federation of Community Broadcasters (NFCB) is a national alliance of stations, producers and others committed to community radio. The organization advocates for national public policy, funding, recognition and resources on behalf of its membership, while providing services to empower and strengthen community broadcasters through the core values of localism, diversity and public service.
NNPA, also known as the Black Press of America, is a federation of more than 200 Black community newspapers from across the U.S.. Since World War II, it has also served as the industry's news service, since the Associated Negro Press dissolved by 1970. The NNPA launched NNPA Media Services-- a print and web advertising-placement and press release distribution service. In association with the NNPA Foundation, it also began building the BlackPressUSA Network-- the nation's premier network of local Black community news and information portals.
NAA is a nonprofit organization representing nearly 2,000 newspapers in the U.S. and Canada. NAA members include daily newspapers, as well as non-dailies, other print publications and on-line products. The association focuses on the major issues that affect today’s newspaper industry: public policy/legal matters, advertising revenue growth and audience development across the medium’s broad portfolio of products and digital platforms.
Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. The Center, with leads the discussion about the cultural, creative, and social significance of television, radio, and emerging platforms for the professional community and media-interested public. Drawing upon its curatorial expertise, an international collection, and close relationships with the leaders of the media community, the Paley Center examines the intersections between media and society. The general public can access the collection and participate in programs that explore and celebrate the creativity, the innovations, the personalities, and the leaders who are shaping media. Through the global programs of its Media Council and International Council, the Paley Center also serves as a neutral setting where media professionals can engage in discussion and debate about the evolving media landscape.
The PMA is the national non-profit trade association dedicated to marketing disciplines that motivate behavior, activate response and build brands. Representing $750 billion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing. The PMA's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide.
Chartered in 1947, the Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession. PRSA also advocates for greater understanding and adoption of public relations services, while acting as one of the industry’s leading voices on the important business and professional issues of our time. More than 21,000 public relations and communications professionals across the country are members, representing nearly every practice area within the public relations field. In addition, there are more than 10,000 students who are members of the Public Relations Student Society of America (PRSSA) at colleges and universities here and abroad.
RAB's mission is to lead industry initiatives and provide organizational, educational, research and advocacy programs and services that benefit the RAB membership and the Radio industry as a whole. To that end, RAB endeavors to share knowledge, facilitate consensus, and support the economic vitality of the industry by enhancing the perception of radio as a primary medium for advertisers and the public. A very useful resource on all aspects of radio is the Radio Marketing Guide.
RTDNA is the world's largest professional organization exclusively serving the electronic news profession, consisting of more than 3,000 news directors, news associates, educators and students. RTDNA represents electronic journalists in radio, television and all digital media, as well as journalism educators and students. Our members are news directors, producers, reporters, anchors, general managers, professors, students, industry suppliers, operations managers and digital content managers. RTDNA is dedicated to setting standards for newsgathering and reporting.
TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, to support its members and to help advertisers make the best use of local ad dollars.
WICT develops women leaders who transform the cable and telecommunications industry and developing women leaders is our mission. As the oldest and largest organization serving women professionals in cable telecommunications, WICT is at the forefront of an industry undergoing constant change. Since its founding in 1979, WICT has remained steadfast in its resolve to advance the position and influence of women through proven leadership programs and services at both the national and local level. Included in its programs, the Executive Development Seminar focuses on aligning personal leadership styles and strengths with performance in the work environment.