Outdoor PSAs: Reaching People Where They Live, Work and Play
Bill GoodwillLike them or not, outdoor advertising is here to stay, and the industry has never looked brighter. The chart shows the tremendous placement opportunities available for OOH posters. According to the Outdoor Advertising Association of America (OAAA), overall spending on outdoor advertising grew to $6.7 billion recently, the fastest growing local ad medium, with a 22% growth in the last decade.
People are spending more time than ever in their cars, with daily vehicle trips up 110% since 1970, and the number of cars on the road has increased by 147%.
With jet travel replacing trains and bus transportation, many airports have as much annual passenger traffic as can be delivered by a major national broadcast network. Atlanta’s Hartsfield airport, for example, has 90 million passengers annually, and the top 10 U.S. airports have half a billion passengers. Similarly, shopping malls have become cities within cities, and the largest of them - Mall of America - has 40 million visitors annually.
In a recent year, we distributed four national OOH campaigns, placing 4,335 various
types of OOH posters, which generated $4.7 million in value and 1.2 billion Gross
American Academy of Orthopedic Surgeons
To view a Powerpoint presentation on AAOS outdoor placements, go to:
Consumer Product Safety Commission
Substance Abuse & Mental Health Services Administration
Social Security Administration
To view Powerpoint presentations for each of the different venues where we have placed PSAs, go to: http://www.slideshare.net/dakotabill
Other Resources:For background information on OOH media, specifications on sizes and other useful information, go to: http://www.psaresearch.com/medoutdoor.html
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