Kenneth Cole Creates and Launches "We All Have AIDS”
Public Service Campaign on World AIDS Day

Celebrities and leaders in the fight against HIV/AIDS join forces with Cole, Viacom and the Kaiser Family Foundation to help erase stigma

NEW YORK – Kenneth Cole, in conjunction with KNOW HIV/AIDS, a joint public education initiative of Viacom Inc. and the Kaiser Family Foundation, unveiled the "We All Have AIDS” campaign, which brings together key entertainment, political, social and scientific leaders in an effort to foster needed solidarity and to bring light to the devastating stigma associated with those living today with HIV/AIDS. The goal is to encourage millions to learn more, protect themselves, get tested and find treatment. The effort includes an arresting photograph with a compelling message about stigma that will be seen and heard by hundreds of millions via newspaper, magazines, radio and outdoor public service advertisements (PSAs), along with a new dedicated website, a t-shirt initiative and public art installation.

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The campaign exemplifies a unified response to the HIV/AIDS epidemic, asserting that if anyone has AIDS we all do, and if it exists anywhere it essentially exists everywhere. The tagline reads "We All Have AIDS…If One Of Us Does.” In the print and outdoor ads, the tagline is written across a photograph taken by renowned photographer Mark Seliger. Among those pictured are President Nelson Mandela, Archbishop Desmond Tutu, Sir Elton John, Alicia Keys, Will Smith, Sharon Stone and Dame Elizabeth Taylor, all of whom are shown stepping into cement, representing their commitment to the global fight against HIV/AIDS. A public art installation of their footprints along with their images were on display in New York City’s Bryant Park.

"Our goal is to create the largest public service campaign in the history of the devastating HIV epidemic. After two decades, stigma still challenges efforts to prevent, treat and to ultimately cure HIV/AIDS. This coalition represents many of the world's most accomplished, devoted and inspiring AIDS activists. With help from these extraordinary role models we hope to foster solidarity so that the world can focus on improving HIV prevention and treatment programs, and support necessary AIDS research,” says Kenneth Cole.

As part of the campaign’s collaboration with KNOW HIV/AIDS, the outdoor PSAs ran across Viacom’s outdoor properties, including billboard, bus and bus shelter advertising faces in the nation’s largest markets. Radio spots feature Richard Gere, Barry Manilow, Ben McKenzie, Liza Minnelli, Julianne Moore, Natasha Richardson and Mena Suvari, among others, who lend their voices and read the "We All Have AIDS” tagline aloud. These spots will air on a number of Viacom’s 179 Infinity Broadcasting radio stations, a majority of which are located in the top 50 markets.

"For the past three years, KNOW HIV/AIDS has brought together the power of our media brands and Kaiser's expertise to spark a dialogue about the devastating effects of AIDS," said Carl D. Folta, Executive Vice President of Viacom. "Kenneth Cole, too, has been at the forefront of raising AIDS awareness, and we believe the combined power of these shared visions will bring a new level of urgency to the epidemic proportions this disease has reached."

In addition, the "We All Have AIDS” print PSAs ran in about 200 publications internationally, including Vogue, French Vogue, Vanity Fair, Bell’ Italia, Luna, InStyle, InStyle Spain, The New Yorker, The Sunday Telegraph, Elle Belgique, Men’s Journal, Out, Us Weekly, Time, People, Rolling Stone and many others. The six-page insert will also run on World AIDS Day in The New York Times, Boston Globe, and The Chicago Tribune.

"Uniting such a powerful, high-profile group sends a strong and clear message that HIV/AIDS is an issue that deserves the world’s attention and more still needs to be done,” said Matt James, Senior Vice President, Kaiser Family Foundation.

Kenneth Cole has also created a website that allows users to learn more about the disease and other HIV/AIDS organizations, some of which are supported by the featured participants. Additional information is available at another website where users can locate a nearby HIV testing site, and find more information on ways to get involved in the fight.

Limited edition "We All Have AIDS” t-shirts were sold at Barneys New York stores, Kenneth Cole New York stores, Theory New York stores, Scoop New York, Planet Blue in Los Angeles and Louis Boston in Boston. Holt Renfrew in Canada and Selfridges in London will also carry the t-shirts. The proceeds from the $35 t-shirt will go to the "We All Have AIDS” foundation to help further promote solidarity and the eradication of the stigma of AIDS through prevention and education programs.

About "We All Have AIDS”
More than two decades into the worst healthcare crisis the world has ever known, stigma still challenges efforts to prevent, to treat and, ultimately, to cure HIV/AIDS. Together with a persistent lack of access to testing, care and treatment, stigma means that 90% of the people living with HIV/AIDS don't know it. But by joining forces, we can prevent, control and eradicate stigma. That is what the "We All Have AIDS" campaign is about. Because if one of us has AIDS, we all have it.

A not-for-profit charity is being formed to continue the work of this campaign. The "We All Have AIDS” foundation will become an independent entity, which will extend and expand efforts to reduce stigma and build solidarity with education and prevention programs. The Foundation's mission to eliminate stigma will rely on the active partnership of a growing list of HIV/AIDS organizations, key scientific, political and entertainment figures, and individuals who will stand with this campaign in support.

About Kenneth Cole
Renowned American designer and humanitarian Kenneth Cole believes, "It is great to be known for your shoes. It is even better to be recognized for your soul.” Kenneth Cole joined the Board of Directors of amfAR, The Foundation for AIDS Research, in July 1987, became Vice Chairman in April 2002 and, on World AIDS Day 2004, was named Chairman of the Board. Cole was the first designer to speak out about HIV/AIDS with the first public service campaign he ran in 1985, photographed by Annie Liebowitz. Twenty years later he is the driving force behind the "We All Have AIDS” campaign.

About KNOW HIV/AIDS
KNOW HIV/AIDS combines the power of Viacom’s media brands and unmatched audience relationships with the public health expertise of the Kaiser Family Foundation to foster awareness of the disease and its prevention. Every Viacom division is involved in the campaign, and 123 messages have aired to date, totaling $600 million in media value. Many of the PSAs are offered rights-free and cost-free to other television or radio networks. Additionally, Viacom properties, including CBS, UPN, MTV, BET, VH1 and Showtime, have produced more than 46 television shows with HIV/AIDS themes seen by millions worldwide. The campaign targets areas of the world where Viacom has a concentration of assets, especially the United States and Europe, and it partners with other companies to focus on regions most affected by the disease. Outside of the United States, KNOW HIV/AIDS is branded Staying Alive, building on MTV International’s award-winning campaign of the same name, and encompasses the full range of Viacom’s international properties.

Through a joint effort of KNOW HIV/AIDS and the BBC World Service Trust, messages in seven languages are broadcast to 60 million people in Africa and the Caribbean. In Russia, the campaign has teamed up with Gazprom-Media, Russia’s largest private media holding, to help implement a cross-platform initiative on HIV/AIDS. KNOW HIV/AIDS is working in China with MTV and CCTV for a branded AIDS awareness campaign in the world’s largest country.

About Viacom Inc.
Viacom is a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online. With programming that appeals to audiences in every demographic category across virtually all media, the Company is a leader in the creation, promotion, and distribution of entertainment, news, sports, music, and comedy. Viacom’s well-known brands include CBS, MTV, Nickelodeon, Nick at Nite, VH1, BET, Paramount Pictures, Infinity Broadcasting, Viacom Outdoor, UPN, TV Land, Comedy Central, CMT: Country Music Television, King World, Spike TV, Showtime, Paramount Parks, and Simon & Schuster..

Earlier this year, the Company announced it would be separating its businesses into two publicly traded companies, and expects the transaction will likely be completed by the end of 2005. The new Viacom will include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land and many other networks around the world), BET, Paramount Pictures, Paramount Home Entertainment and Famous Music. CBS Corporation will consist of the CBS Television Network, UPN, Infinity Broadcasting, Viacom Outdoor, Viacom Television Stations Group, Paramount Television, King World, Simon & Schuster, Showtime and Paramount Parks.

About The Henry J. Kaiser Family Foundation
The Henry J. Kaiser Family Foundation is a non-profit, private operating foundation dedicated to providing information and analysis on health issues to policymakers, the media, and the general public. It is not associated with Kaiser Permanente or Kaiser Industries.

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"The We All Have AIDS” leaders featured in the attached photograph:

  • Zackie Achmat – Treatment Action Campaign (TAC) leader
  • Dr. David Baltimore – California Institute of Technology
  • Harry Belafonte – UNICEF Goodwill Ambassador
  • Leigh Blake – Founder, President and CEO, Keep a Child Alive
  • Bono - Founder of DATA
  • Richard Gere – Founder of The Gere Foundation; Board Member of Healing the Divide, sponsor of Elizabeth Glaser Pediatric AIDS Foundation, amfAR and AIDS Research Alliance
  • Whoopi Goldberg – Goodwill Ambassador for The American Health Foundation
  • Tom Hanks – Ambassador to Freeplay Foundation
  • Sir Elton John & David Furnish- Elton John AIDS Foundation
  • Ashley Judd – Board of Directors for PSI YouthAIDS
  • Kami – 5 year old Muppet from Takalani Sesame, the South African adaptation of Sesame Street who is HIV-positive.
  • Alicia Keys – Spokesperson for Keep a Child Alive
  • Larry Kramer – Founder of Gay Men’s Health Crisis
  • Dr. Mathilde Krim – Founding Chairman of amfAR
  • President Nelson Mandela - Nelson Mandela Children's Fund
  • Eric McCormack – Project Angelfood
  • Rosie O’Donnell – Founder, Rosie’s Broadway Kids
  • Natasha Richardson – National AIDS Trust Ambassador
  • Will Smith – Ambassador for the Nelson Mandela Foundation and hosted President Mandela’s 2005 46664 Concert
  • Dr. Suniti Solomon – Set up first voluntary youth testing and counseling center and AIDS Research Group in Chennai
  • Sharon Stone – Chairman, amfAR’s Campaign for AIDS Research
  • Dame Elizabeth Taylor – Founding International Chairman of amfAR and the Founder of the Elizabeth Taylor AIDS Foundation.
  • Archbishop Desmond Tutu – Global AIDS Alliance

On The Radio

  • Alan Cumming – co-hosted World AIDS Day 2004
  • Barry Manilow – starred in Evening Under the Stars for AIDS Assistance Program and performed at Two by Two for AIDS and Art for amfAR
  • Ben McKenzie – actor
  • Johnny Reznick - musician
  • Julianne Moore – supported Kids for Kids carnival in 2004 for Elizabeth Glaser Pediatric AIDS Foundation
  • Liza Minnelli – performed for numerous AIDS fundraisers for Broadway Cares and amfAR; attended Cinema Against AIDS gala in Cannes
  • Mena Suvari – actress
  • Natasha Richardson – National AIDS Trust Ambassador
  • Richard Gere – Founder of The Gere Foundation; Board Member of Healing the Divide, sponsor of Elizabeth Glaser Pediatric AIDS Foundation, amfAR and AIDS Research Alliance
  • Sharon Stone – Chairman, amfAR’s Campaign for AIDS Research
  • Stanley Tucci – hosted Two by Two for AIDS and Art for amfAR
  • Todd Murray – founded HIV/AIDS education organization Hope's Voice after being diagnosed with HIV at the age of 20
  • Wilmar Valderrama – won a bid to send children with AIDS to Disneyland as part of Macy’s Passport AIDS fundraiser

Footprints

  • Zackie Achmat – Director of AIDS Law Project; headed up the Treatment Action Campaign to lobby for rights on behalf of HIV/AIDS patients
  • Dr. Drew Altman – President and CEO of Henry J. Kaiser Family Foundation
  • Dr. David Baltimore – California Institute of Technology
  • Harry Belafonte  -- Visited South Africa in June 2001 to mobilize support for the campaign to fight HIV/AIDS
  • Leigh Blake – founded Keep a Child Alive and Red Hot
  • Jamie Lynn Discala – Participated in "amfAR Rocks” in 2004
  • Sister Mary Elizabeth – founded AIDS Education Global Information System (AEGIS), the world’s largest database for AIDS and HIV information
  • Jennifer Esposito – AIDS PSA for Cable Positive in 2005
  • Dr. Anthony Fauci – A key advisor to the White House and Department of Health and Human Services on global AIDS issues; Director of National Institute of Allergy and Infectious Diseases
  • David Furnish – Attended Fashion Fights AIDS Campaign at Kensington Palace
  • Richard Gere – Founder of The Gere Foundation; Board Member of Healing the Divide, sponsor of Elizabeth Glaser Pediatric AIDS Foundation, amfAR and AIDS Research Alliance
  • Elizabeth Glaser – co-founder of Elizabeth Glaser Pediatric AIDS Foundation
  • Whoopi Goldberg - Goodwill Ambassador for The American Health Foundation
  • Dr. Howard Grossman - specialist in HIV medicine
  • Tom Hanks – Ambassador to Freeplay Foundation
  • Dr. David Ho – CEO of Aaron Diamond AIDS Research Center
  • Sir Elton John – Founder of Elton John AIDS Foundation
  • Ashley Judd – Youth AIDS Global Ambassador
  • Kami – HIV-positive puppet on Sesame Street
  • Alicia Keys – Spokesperson for Keep A Child Alive
  • Billie Jean King - a director of the National AIDS Fund and the Elton John AIDS Foundation
  • Larry Kramer – Founded GMHC and ACT UP; writer and AIDS activist, HIV positive
  • Dr. Mathilde Krim – founding chairman of amfAR
  • Nathan Lane – Broadway Cares/Equity Fights AIDS
  • Greg Louganis – HIV-positive since 1988
  • Barry Manilow – starred in Evening Under the Stars for AIDS Assistance Program and performed at Two by Two for AIDS and Art for amfAR
  • Eric McMormack – hosts AIDS Walk LA annually
  • Christopher Meloni – participated in Cable Positive’s "Join the Fight,” an HIV/AIDS awareness and prevention campaign and Kids for Kids carnival for Elizabeth Glaser Pediatric AIDS Foundation
  • Liza Minnelli– performed for numerous AIDS fundraisers for Broadway Cares and amfAR; attended Cinema Against AIDS gala in Cannes
  • Rosie O’Donnell – Founder, Rosie’s Broadway Kids
  • Dr. Peter Piot – Executive Director of UNAIDS
  • Natasha Richardson – National AIDS Trust Ambassador
  • Bill Roedy – President of MTV Networks International and Chair of Global Business Council on HIV&AIDS
  • Dr. Allan Rosenfield – Chairman of the New York State Department of Health AIDS Advisory Council and amfAR board member
  • Dr. Ruth Ruprecht – professor of medicine at Harvard Medical School; a pioneer on researching women and HIV/AIDS since the early days of the epidemic
  • Joel Schumacher – Directed AIDS PSAs for Cable Positive in 2005
  • India Sebastian – Son of Leigh Blake
  • Dr. Mervyn Silverman – amfAR board member
  • Will Smith – Ambassador for the Nelson Mandela Foundation and hosted President Mandela’s 2005 46664 Concert
  • Dr. Suniti Solomon – documented first evidence of HIV infection in India; member of national technical team on women and AIDS,  and advisory board of IAVI-India
  • Sharon Stone – Chairman, amfAR’s Campaign for AIDS Research
  • Peter Staley – amfAR board member
  • Dame Elizabeth Taylor – Founding International Chairman of amfAR and the Founder of the Elizabeth Taylor AIDS Foundation.
  • Archbishop Desmond Tutu – Global AIDS Alliance
  • Jeffrey Wright – AIDS PSA for Cable Positive in 2005
(Updated 9.4.16)